Putting a Dollar Value on Fans, Friends, and Followers
According to studies from diverse research and analysis firms around the globe, a Facebook Fan is worth $136.38, a Twitter follower is worth $2.00, and a would-be friend on Pinterest is worth, perhaps, $5.00. Unfortunately, as concise and direct as these figures might seem when used as PowerPoint fodder — supporting details on a small business loan application or as justification in an annual marketing plan — they don't really provide marketers or managers with the information required to make good decisions about investing in social media.
July 2, 2012 - 07:13 PM PDT
Grand Junction, Colorado
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This empirical evidence that exposed Fans and Friends of Fans have higher spending behavior — across both online and in-store channels — strongly supports the importance of reaching these buyer segments.