Analyze and Optimize your Web Experience for your Sweet Spot
A webinar for B2B marketers responsible for online marketing, web analytics or content personalization on July 31, 2012 at 10am Pacific. Speakers include Ted McDonald of Verisign and Adam Greco of Web Analytics Demystified.
Analyze and Optimize your Web Experience for your Sweet Spot
Using web analytics to identify the visitors from the companies that are most likely to represent future revenue.
July 31st, 10AM Pacific. Register Here
Demandbase Customer Ted McDonald of Verisign and Adam Greco of Web Analytics Demystified, discuss the power of personalizing your web experience for your target accounts and Identifying business opportunities that you are missing out on with visibility into your visitors company data.
In this session, learn how to:
- Provide richer offers to your prospects by segmenting by account data
- Gain insight into your current web traffic by industry and company size
- Give your sales team insight into their named account who are engaging in key content
Featured Speakers:
- Ted McDonald - Verisign
- Adam Greco - Web Analytics Demystified
July 31st, 10AM Pacific. Register Here
"The integration between the Adobe Digital Marketing Suite and Demandbase is a match made in heaven, because you have the ability to know where people are coming from in your sweet spot tied together with your analytics and your ability to segment. Just bringing those things together means you can really focus your marketing on the companies you are trying to sell to." -- Adam Greco, Web Analytics Demystified
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Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and Marketing’s ability to impact revenue. Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time.
