Account-Based Marketing Summit
Empowered by Demandbase and BrightTALK, this summit shows you how best-in-class B2B marketers are winning at account-based marketing. Whether you are using account-based marketing for large or named accounts, customers or a targeted segment, leveraging account-based marketing tactics can help focus in on these high revenue generating accounts and yield results.
One day, five webinars. Demandbase and BrightTalk are honored to present the Account-Based Marketing Summit on Tuesday, August 21st at 9 AM Pacific, Noon Eastern, for what will be an information-packed and thoroughly entertaining webinar summit. Please join us.
Whether you are applying account-based marketing tactics and strategies for building targeted named account or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the account types that are most likely to become revenue drives results. At this summit, join B2B marketing industry leaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well as lead management and nurturing.
- Inbound marketing strategy for content creation and personalization
- Account-based lead scoring, management and nurturing
- Outbound teleprospecting and list building
Tuesday, August 21st from 9 AM to 3 PM Pacific. 5 one-hour webinars. Attendees can pick and choose which webinars are relevant to their interests and selectively attend the sessions that interest them.
Please join us to learn how to leverage Account-Based marketing to attract, engage, convert and nurture more of the companies that are the most likely to become revenue.
Carlos Hidalgo is the CEO of the Annuitas Group, the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $750 million of potential revenue within their clients by developing new sales and marketing lead management process.
Adam B. Needles is a passionate B2B marketing change agent -- helping companies build successful, modern, buyer-centric demand generation programs and transform their lead-to-revenue demand processes to drive profitable revenue growth and build sustainable brands. He is the author of Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model - a book written for B2B marketing leaders. Adam has led marketing strategy and demand generation programs for dozens of companies since the late 1990s. These include publicly-traded, Fortune 500 companies such as Dell, E*TRADE FINANCIAL, Lenovo, Motorola, Pitney Bowes, Platinum Technology (acquired by CA Technologies), PNC Bank, PTC and Target.
Matt Heinz brings more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. He launched Heinz Marketing formally in late 2008.
As VP of Strategy for Babcock & Jenkins, Lauren drives marketing strategies that result in strong ROI and long-term relationships for Adobe, NetApp, LinkedIn, CenturyLink and more. Constantly exploring new ways to engage B2B buyers in the purchase consideration cycle, Lauren has helped B2B clients drive revenue with innovative demand creation and pipeline acceleration strategies for 15 years. Lauren is committed to continued learning and shares her B2B marketing expertise in this blog and as a conference speaker at industry events.
Author of Managing Content Marketing, Robert Rose is the Chief Troublemaker at Big Blue Moose and is a strategist in residence for the Content Marketing Institute. Robert is responsible for innovating creative and technical content marketing strategies for a variety of clients at Big Blue Moose, including AT&T and musician Dwight Yoakam.
Sheila is Director of Operations for MarketOne International,a new breed of integrated demand generation providers. MarketOne’s offering spans tele-services, digital content and communications, data management, marketing technology and operational consulting. MarketOne provides marketing services that deliver sales results.
Jennifer Pockell-Wilson leads the demand-focused marketing teams and demand operations at Demandbase. She is passionate about aligning sales & marketing toward common goals through the coordination of language, systems and process. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.
Jason Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
“B2Bs sell to accounts –that is obvious to the Sales teams. And yet many B2B marketers are trying to emulate the highly personalized one-to-one techniques of our B2C counterparts and they are not seeing the expected results,” said Greg Ott, CMO of Demandbase. “With leading analyst firms now adding ‘Account-Based Marketing’ practices into their research segments, the timing seemed right to discuss why this space is growing and what B2Bs can do to attract and convert more of the accounts that are most likely to become revenue.”