Creating Content for the Accounts that Matter
A free webinar on B2B account-based content marketing strategy. August 21st, 2012 at 10AM pacific, featuring Robert Rose, author of Managing Content Marketing. Part of the Demandbase and BrightTALK Account-Based Marketing Summit.
August 21st, 10AM, PT.
Author of Managing Content Marketing, Robert Rose is the Chief Troublemaker at Big Blue Moose and is a strategist in residence for the Content Marketing Institute. Robert is responsible for innovating creative and technical content marketing strategies for a variety of clients at Big Blue Moose, including AT&T and musician Dwight Yoakam.
B2B websites are still cluttered with generic, "one-size fits all" content designed to convert the generic "buyer persona." What happens when you move to a focused, quality-first personal engagement strategy? What happens if you spend the time to fully engage at the top of the funnel, rather than at some generic "sales handoff" stage?