Account Based Teleprospecting: Uncovering Opportunity/Gaining Account Insight
A free webinar on B2B account-based teleprospecting strategies. August 21st, 2012 at Noon pacific, featuring MarketOne's Sheila Hathaway . Part of the Demandbase and BrightTALK Account-Based Marketing Summit.
August 21st, Noon, PT.
Sheila is Director of Operations for MarketOne International,a new breed of integrated demand generation providers. MarketOne’s offering spans tele-services, digital content and communications, data management, marketing technology and operational consulting. MarketOne provides marketing services that deliver sales results.
To effectively penetrate an account you must first recognize that multiple lines of business might represent distinct decision centers, rather than focusing narrowly on individuals. Account-based teleprospecting maps the organization and identifies key decision makers before qualification even begins with the ultimate aim to discover business problems that your solutions can solve.