Account Based Teleprospecting: Uncovering Opportunity/Gaining Account Insight
A free webinar on B2B account-based teleprospecting strategies. August 21st, 2012 at Noon pacific, featuring MarketOne's Sheila Hathaway . Part of the Demandbase and BrightTALK Account-Based Marketing Summit.
August 21st, Noon, PT.
Sheila Hathaway
Sheila is Director of Operations for MarketOne International,a new breed of integrated demand generation providers. MarketOne’s offering spans tele-services, digital content and communications, data management, marketing technology and operational consulting. MarketOne provides marketing services that deliver sales results.
To effectively penetrate an account you must first recognize that multiple lines of business might represent distinct decision centers, rather than focusing narrowly on individuals. Account-based teleprospecting maps the organization and identifies key decision makers before qualification even begins with the ultimate aim to discover business problems that your solutions can solve.
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Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and Marketing’s ability to impact revenue. Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time.